About Us
The Financial Business Department of AIDC (Alibaba International Division) focuses on providing financial infrastructure services for the Alibaba International Business Platform, including consumer finance and supply chain finance in various scenarios.
Our Insurance Business Team offers innovative and customer-centric insurance online distribution related product and services, to markets including Lazada core markets and more global markets of AIDC ecosystem. We seek a dynamic individual to manage insurance partnership delivery and drive user growth.
Job Summary:
As the Product and Campaign Operations Senior Associate, you will own the process of product operation and campaign strategy execution, including launching and operating user growth strategy for digital insurance products in Thailand (potentially for more markets)
Key Tasks & Responsibilities
- Operate and continuously improve operation domains: Customer Segmentation, Campaign and Marketing, Promotion, Finance Settlement
- Monitor data driven operation performance, customer service feedbacks and resolutions, with support from internal business intelligence team and digital product team
- Support project management for key partnership delivery projects
- Regularly distill customer demands and market opportunities, benchmark against competition, track regulatory landscape changes
- Understand commercial strategy and insurance product design
- Identify and champion product improvements
Job Requirements
Qualifications & Skills
- Bachelor's/College Degree with Finance, Marketing, Data or relevant backgound
- At least 2 years of experience in digital insurance/user growth/campaign operation
- Attention to details, data sensitive, with problem solving, customer-first mindshare and skills
- Strong analytical skills, digital product user growth operations, project management experience are preferred
- Great written, verbal communication as well as stakeholder management skills
Requirements/Qualifications (good to have):
- A good understanding of the digital insurance as well as the Insurance industry landscape in Thailand;
- Has previous experience in insurance industry via digital channels and growth hacking experience
- Previous E-commerce/TechFin experience (big plus)