• Disruptive Thinking: Conceptualise bold, culturally relevant campaigns with a clear understanding of business objectives.
• Craft Excellence: Deliver work with top-tier craft creation that expands to TVC, Online video, Key Visuals, Outdoor Activation, Campaign Graphic Assets. Meticulous attention to detail, maintaining excellence across all outputs.
• Viral Activations: Develop and execute activations that drive engagement and have the potential to go viral across social and experiential platforms.
• Regional Campaigns: Create multi-market campaigns tailored to regional audiences, ensuring consistency and alignment across markets.
• Production Management: Collaborate with film, animation, photography, and music production houses to ensure seamless execution from concept to delivery.
• Drive Collaboration: Partner with branding, social, and media teams to maximise creative potential and align outputs with business objectives.
• Cultural Awareness & Trendspotting: Stay ahead of cultural movements, industry trends, and viral moments to keep the brand relevant.
• Presentation & Stakeholder Engagement: Present ideas confidently to internal teams and senior stakeholders.
• Mentorship & Leadership: Lead, inspire, and mentor junior creatives and freelancers, fostering a culture of fun, collaboration, and growth.

• 5+ years of experience in creative roles, with a background in Advertising Agencies or Creative In-house. Experience in a leadership role is plus.
• Proven ability as a strong conceptual thinker, with experience executing disruptive campaigns from start to finish. Experience in viral activations is an advantage.
• A strong portfolio showcasing craftsmanship, bold art direction and hand on execution, demonstrating innovative storytelling across platforms. Including TVC, Online video, Key Visuals, Outdoor Activation, Campaign Graphic Assets.
• Fluent in English, with good presentation skills and the ability to engage with diverse teams. Comfortable working with regional teams through video calls.
• Experience in leading a team or key account is a plus.
• Proficiency in art direction, craft, and a keen eye for detail to maintain the highest standards across deliverables.
• Experience collaborating with film, animation, and music production partners.
• Proficiency in Adobe Creative Suite and familiarity with video and animation tools.
• A proactive and self-driven mindset, with the ability to take initiative and think creatively.
• A passionate, collaborative personality who thrives in dynamic, fast-paced environments.
• Strong multi-tasking abilities, able to work independently and manage multiple deadlines effectively.